Sofia Richie Grainge is the taste maker of our time; from her wedding to red carpets, and the way she cuts her hair. So suffice to say, when she admitted she’d been using the Shark FlexStyle to style her viral French Bob after a recommendation from a very good friend, we were sat.
“The tool that I use to make this damp bob look cute is this gorgeous Shark FlexStyle,” Richie Grainge shared via TikTok. “It is so amazing… honestly, it has been making my life very easy.”
In the video Richie Grainge demonstrated how she rough dries her hair with the blow dry attachment, before swapping over to the round brush attachment to smooth and straighten her hair: “[This] is the easiest, greatest thing ever. I’m honestly so impressed with how easy it is.”
“I’m probably positive you have more hair than me, so it might take a little longer, but for me, it was five minutes. Easy, simple,” she explained in the video. “Try it. I’m sure you’ll love it, and I hope this is helpful to anyone out there.”
@sharkbeauty Just here to confirm: it is bob-girl summer. ? @Sofia Richie Grainge #SharkBeauty #SharkFlexStyle #summerhair ♬ original sound – Shark Beauty
Considering Shark’s FlexStyle is now more powerful than ever, with a new and improved 1,650 Wattage, we can gurantee that just like Richie Grainge it’ll be the speediest blow dry experience of your life. But it’s speed and power isn’t the only reason to love the tool.
The versatile multi-styler comes with auto wrap curler attachments that wrap, curl and set the hair automatically using Coanda Technology. Plus, the Auto-Wrap Curlers are now longer (read: 15cm) and therefore better equipped to style longer hair lengths into glamorous or textured, beachy waves. And it’s an upgrade that’s not just impressing fans of an at-home blow dry like Sofia Richie Grainge either — professionals are using it in salons too.
“The Shark FlexStyle is my go-to for creating bounce, shine, and smoothness — all with no the heat damage,” Dane Wakefield, hairstylist and the founder/director of Wakefields Salon in Surry Hills tells ELLE. “That’s a big deal when you’re styling as often as I do. It’s powerful, but so gentle on the hair, which my clients love just as much as the results.”
“I’m constantly switching between textures and styles, and the FlexStyle keeps up with the versatility of styles with the attachments. Blowouts, soft waves, bouncy curls — it handles everything,” Wakefield went on to say. “Plus, it’s super lightweight and easy to use, which makes it a dream tool in the salon and at home.”
Honestly, sold.
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