If you speak to any beauty expert, then you’ll know the secret behind flawless skin and meticulously applied makeup is in ensuring your beauty collection is updated often and only stocked with the best. It might be an accurate statement, but it’s an expensive commitment to keep. Until Black Friday rolls around, that is.
As any seasoned sale connoisseur would know, Black Friday is the perfect opportunity to stock up on your essentials. And considering how busy the end of the year is, we’re so grateful for it.
Whether you have your eye on a celeb-approved hair tool or the latest lipstick shade you’re seeing everywhere right now, some of the biggest beauty brands are slashing prices all in the name of allowing you to get your beauty collection into prime condition before summer starts.
Thankfully, we’ve searched all corners of the internet and have compiled the definitive list of Black Friday beauty sales worth your while…
Read: Inside Access: Unlock Merit’s Black Friday Sale 48 Hours Early With Our Exclusive Code
ELLE’s Best Black Friday & Cyber Monday Beauty Deals:
- Merit: 20 per cent off almost everything, plus extra 30 per cent off select shades and extra 20 percent off sets. Use the code ‘EAELLEAU‘ at checkout from 9 a.m. AEST on November 22 to unlock early access!
- Adore Beauty: Up to 50 per cent off
- Aerre: Up to 40 per cent off
- Alpha H: 25 per cent off
- Aveda: 25 per cent off best sellers
- Boost Lab: Up to 40 per cent off
- Bouf: Up to 30 per cent off
- Bronte Body: 25 per cent off body kits with code BCFM25
- Charlotte Tilbury: 25 per cent off
- Clinique: 25 per cent off (plus free 5-piece gift when you spend $120 or more)
- Coco & Eve: Up to 40 per cent off
- Dyson: Over 50 per cent off select Dyson tech
- Epzen: 30 per cent off
- Esmi: 40 per cent off
- Estée Lauder: 25 per cent off (plus free gifts with $150+ spend)
- Eve Wellness: 30 per cent off
- Foreo: extra 30 per cent off with code BLACKFRIDAY
- Florie Body: 20 per cent off
- ghd: Up to 25 per cent off
- Giorgio Armani: Up to 30 per cent off
- IMBIBE: 25 per cent off
- JSHealth: Up to 25 per cent off
- Kérastase: 20 per cent off
- La Mer: Complimentary 5-piece gift set on orders $450+
- Lancôme: Up to 30 per cent off
- Lash Therapy: Up to 75 per cent off
- M.A.C: 25 per cent off
- Mermade Hair: Up to 70 per cent off
- Murad: 40 per cent off holiday gift sets
- Naked Sundays: Up to 50 per cent off
- Oz Hair & Beauty: Up to 70 per cent off
- Priceline: Up to 50 per cent off
- Recreation: Up to 40 per cent off
- Sand & Sky: 25 per cent off all orders, 40 per cent off orders $200+
- Sephora: Up to 50 per cent off
- Shark Beauty: Up to 36 per cent off
- Skinceuticals: 20 per cent off for members
- Slick Hair: Up to 40 per cent off
- TBH Skincare: 40 per cent off
- The Body Shop: Up to 30 per cent off
- Tom Ford: Complimentary 5-piece gift on orders $250+
- Victoria Beckham Beauty: 20 per cent off
- Vida Glow: 25 per cent off (plus free gifts on orders $100+)
- Yves Saint Laurent: Up to 25 per cent off
Merit
Merit is offering 20 per cent off nearly everything on its website — including best-sellers like our beloved Flush Balm — starting November 24, plus an extra 30 per cent off select shades and an extra 20 per cent off sets. Even better, ELLE readers get exclusive early access a full 48 hours before the sale opens to everyone else. That means you can snag the brand’s soon-to-sell-out favourites before they’re gone. Just make sure to use the code ‘EAELLEAU‘ at checkout from 9 a.m. AEST on November 22 to unlock!
MERIT
The Minimalist Perfecting Complexion Stick
MERIT
Signature Lip
MERIT
Flush Balm Cheek Colour
MERIT
Clean Lash Lengthening Mascara
Charlotte Tilbury
Nobody does high-gloss, high-performance makeup like Charlotte Tilbury (and price drops are particularly rare for them)…
CHARLOTTE TILBURY
Pillow Talk Original Lipstick
CHARLOTTE TILBURY
Hollywood Instant Look In A Palette
CHARLOTTE TILBURY
Hollywood Flawless Filter
CHARLOTTE TILBURY
Unreal Blush Healthy Glow Stick
Victoria Beckham Beauty
VB Beauty has taken the beauty world by storm, and if you haven’t tried the viral foundation drops or aptly named ‘Posh Balm’ yet, now’s the time…
VICTORIA BECKHAM BEAUTY
Posh Balm
VICTORIA BECKHAM BEAUTY
Satin Kajal Liner
VICTORIA BECKHAM BEAUTY
Colour Wash Blush Water Tint
VICTORIA BECKHAM BEAUTY
The Foundation Drops
Dyson
It’s highly likely you’ve come in search of a discounted Dyson AirWrap, and we’re pleased to announce that the sale is generous (and must immediately be taken advantage of)…
DYSON
Supersonic Nural™ Intelligent Hair Dryer
DYSON
Dyson Airstrait™ Straightener and Dryer
DYSON
Airwrap™ Origin Multi-Styler and Dryer
DYSON
Dyson Airwrap i.d.™ Multi-Styler and Dryer
Adore Beauty
If you need to secure a serum, lip colour, face mask and hair treatment all in one place (whilst only shopping from the best brands), Adore Beauty’s sale is ready and waiting…
SKINCEUTICALS
C E Ferulic Vitamin C Serum
MEDICUBE
Medicube Collagen Night Wrapping Mask
K18
Leave-In Molecular Repair Mask
PRADA BEAUTY
Blushing Care Lip Balm
Sephora
Don’t sleep on Sephora’s sale. We’re in full support of stocking up on the fragrance you’ve had in your cart for months now, as well as whichever palettes will suit your summer beauty aeshetic.
NATASHA DENONA
Bloom Eyeshadow Palette
DIOR
Backstage Rosy Glow Blush
JULIETTE HAS A GUN
Ex Vetiver Eau De Parfum
OUAI
Scalp Serum
Priceline
Priceline is naturally the first place we look when we’re in need of beauty essentials across the board. Our advice? Grab skincare, makeup, haircare and perfume within the same haul to capitalise on bargains across the board.
MAYBELLINE NEW YORK
Lifter Stix Multi-Use Face Sculpting Stick
HASK
Keratin Smooth Conditioner
VERSACE
Dylan Blue Pour Homme EDT
MAYBELLINE NEW YORK
SuperStay Lumi-Matte Foundation
Mermade Hair
Hair tools are the category we most highly recommend purchasing during sale periods. The value is truly incredible, and with a quality brand like Mermade Hair, your tool will be as reliable as it is aesthetic.
MERMADE HAIR
Interchangeable Blow Dry Brush
MERMADE HAIR
M Ionic Hair Dryer
MERMADE HAIR
Spin Curler
MERMADE HAIR
Digital Hot Rollers
Boost Lab
Boost Lab has the goal of making skincare simple (and Black Friday has the goal of making skincare affordable), so nab something from the brand and your routine will be easy and cheap (yet effective).
BOOST LAB
2D Hyaluronic Hydro Boost Serum
BOOST LAB
Nourishing Cleansing Oil
BOOST LAB
Retinol Night Renewal Serum
BOOST LAB
Glow Up Bundle
Clinique
Clinique has always delivered on quality skincare, so it’s one of our first stops once sales hit. The brand’s hydrating skincare and low-touch makeup essentials will make for an ideal summer beauty combo.
CLINIQUE
Dramatically Different Moisturizing Lotion
CLINIQUE
Chubby Stick Sculpting Contour
CLINIQUE
Black Honey Almost Lipstick
CLINIQUE
Moisture Surge 100H Auto-Replenishing Hydrator
Black Friday 2025 is on Friday November 28, with deals usually rolling through the weekend and into Cyber Monday on December 1st. Sales tend to come through early though, so make sure you’ve bookmarked this beauty sale guide. Our beauty editors are here to make sure you don’t miss a single deal.
With some brands offering up to 80% off items during the Black Friday and Cyber Monday sales, the limit really does not exist in the savings arena. We’ll be rounding up all the best (and most unique) discounts and deals to ensure you’re getting the best of the best, at the best possible prices.
Want more? You can also shop year-round deals from a range of brands with ELLE’s discounts codes and deals.
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