Afterpay Day is here—arguably the last proper sale before Black Friday kicks in.
If you’ve been waiting for a sign to start browsing before the inevitable sold out notifications roll in, this might be it.
The Iconic, Adore Beauty, Hommey, St. Agni (and a few others worth a scroll) are offering some very decent discounts. A few standouts: St. Agni boots that could easily pass for those Acne ones (also on sale, if you’re committed to the real thing), and a faux suede jacket that feels far more considered than the 30% off tag would suggest. This wool knit also bears a striking resemblance to a now-discontinued P. Johnson Femme jumper I still get compliments on—and at a much friendlier price.
Still mildly surprised these Khaite-adjacent flats are in stock—now nearly 40% off. And if your mind’s already wandering to event season: Christopher Esber and Meshki are both offering generous markdowns. That icy-blue Lee Mathews mini? Forty percent off, somehow.
What’s in my own cart? My long-serving straightener gave up this morning (RIP), so a replacement has leapfrogged everything else. I’m also restocking a few regulars: this handbag-sized slick stick (20% off), and the texturising spray I’ve used for over a decade—also 20% off. I’ve been meaning to try this much-discussed natural deodorant for a while now. And with spring not too far off—and in a bid to look vaguely alive—I’ll be circling back to this bronzer. One of the very few I’ve ever actually finished.
On the fashion front: I paid full price for these chic, surprisingly walkable mules not long ago—of course they’re now over 50% off. No regrets; I’ve worn them a lot. This bow-back blazer has been living rent-free in my brain since I first spotted it, though it may have just been overtaken by this inspector-ish trench—far more practical, and currently 60% off.
Home-wise: After an unnecessarily long search for a minimal, no-headboard wooden bed frame, I finally landed on this one from Koala. It’s currently 25% off and ticks that rare trifecta: simple, solid, and genuinely nice to look at. I also upgraded to these tailored 1200TC pillowcases and, honestly, there may be no going back to regular sheets now… In the kitchen, a few Alessi pieces I’ve bookmarked for ages are up to 50% off.
One last note: don’t skip Scanlan Theodore’s online outlet. There are quiet gems hiding in there.
Ready to browse? Scroll on for the only Afterpay Day 2025 deals actually worth your time—across fashion, beauty, home, and everything in between.
Our Top Picks
- The Iconic: Up to 40 per cent off
- St. Agni: Various discounts as marked
- Hommey: Spend and save up to 30 per cent
- Dyson: Save up to $750 on selected products
- Alemais: Various discounts on selected products
- Tony Bianco: 20 per cent off selected styles
- Charles and Keith: Up to 50 per cent off selected items
- Adore Beauty: Up to 40 per cent off
- Faithfull: Up to 80 per cent off
- Antler: Up to 40 per cent off
- Viktoria & Woods: Various discounts on selected products
- Bed Threads: Up to 50 per cent off, plus up to 30 per cent off bedding bundles
- Luv Lou: 25 per cent off sitewide
COTTON ON
Low Rise Straight Jean
HOMMEY
2 Pack Bath Towel
St. Agni
Dual Envelope Clutch
CHIMI
5.2 Sunglasses
SKINCEUTICALS
C E Ferulic Serum
DYSON
Dyson Airstrait™
SALT & STONE
Black Rose & Oud Mini Trio
NORMAL
Plum
ALESSI
Moka Alessi Espresso
KOALA
Balmain Bed Base
ADAIRS
Seline Blanket Box
Sheridan
1200TC Palais Tailored Pillowcase
Best Afterpay Day Fashion Sales 2025
- Aje: Up to 85 per cent off selected styles
- Alemais: Various discounts on selected products
- Arms Of Eve: Various discounts on selected products
- ASOS: Enter code ‘AFTERPAY’ at checkout to receive a 25 per cent discount
- Aubree: 30 per cent off sitewide
- Bondi Born: Up to 50 per cent off
- Charles & Keith: Up to 30 per cent off
- Cotton On: Up to 50 per cent off
- Country Road: $200 off when you spend $600 on full price items
- Dune London: 25 per cent off new season styles
- Francesca: 15 per cent off sitewide
- Hype DC: Up to 30 per cent off
- Hoka: Various discounts as marked
- Jo Mercer: $100 off full price boots
- Lana Wilkinson: 25 per cent off sitewide
- Le Specs: Up to 70 per cent off selected styles
- Lee Mathews: 20 per cent off the winter capsule
- LEO LIN: 20 per cent off the Afterpay edit, plus take a further 20 per cent off already reduced styles
- Meshki: Up to 50 per cent off
- Nine West: 25 per cent off new season styles
- Novo Shoes: 20 to 40 per cent off site wide
- Nude Lucy: Up to 50 per cent off selected styles
- Platypus Shoes: Various discounts sitewide
- Saint Valentine: 25 per cent off the timeless jewellery collection from 10th August
- Shona Joy: Various discounts on selected products
- STRAND: Up to 40 per cent off selected travel
- Superdry: 30 per cent off full price jackets from 12th August
- Swarovski: Various discounts as marked
- Tony Bianco: 20 per cent off selected styles
- Viktoria & Woods: Various discounts on selected products
- Witchery: 20 per cent off everything
Best Afterpay Day Beauty & Wellness Sales 2025
- Adore Beauty: Up to 40 per cent off
- Aerre: Up to 30 per cent off and free shipping
- Benefit Cosmetics: 20 per cent off sitewide with code ‘AFTERPAY20’
- Bobbi Brown: Various discounts as marked
- Bondi Sands: 20 per cent off
- Dyson: Up to 50 per cent off Dyson tech
- Endota: 20 per cent off Endota skincare and wellness with code ‘FLASH20’
- Epzen: 30 per cent off and free headband with orders over $40
- Esmi: 30 per cent off sitewide plus gift with purchase on orders over $149
- Estee Lauder: Save 20 per cent on any 50ml or 75ml moisturiser
- ghd: Up to 30 per cent off
- Love Honey: Up to 50 per cent off
- Murad: Buy three, pay for two
- Naked Sundays: 15per cent off Sitewide when using code ‘AFTERPAY 15’
- Normal: Up to 31 per cent off with code ‘AFTERPAYDAY’
- Oz Hair And Beauty: Up to 70 per cent off sitewide
- Paula’s Choice: 20 per cent off sitewide
- Priceline: Various discounts as marked
- Sephora: Up to 20 per cent off with minimum spend
- Shaver Shop: Save up to 65 per cent
- SkinCeuticals: Spend $200 and receive a bonus 15ml C E Ferulic + Silk Hair Tie
- The Beauty Chef: 25 per cent off sitewide
- The Body Shop: 20 per cent off almost everything
- The Breakout Hack: Up to 40 per cent off sitewide plus free Mini Body Spritz when you spend over $90
- The Collagen Co: 15 per cent off everything with code ’15OFF’
- Urban Jungle: 25 per cent off sitewide
- Wild Secrets: Various discounts as marked
Best Afterpay Day Home Sales 2025
- Adairs: Up to 50 per cent off clearance
- Bed Bath N’ Table: 20 to 60 per cent off sitewide
- Bed Threads: Up to 50 per cent off, plus up to 30 per cent off bedding bundles
- David Jones: Up to 50 per cent off homewares
- Dyson: Save up to $750 on selected products
- Eva: Save up to $250 off
- Emma Sleep: Up to 30 per cent off
- Freedom: All sofas 10 to 40 per cent off
- Hommey: Spend and save up to 30 per cent
- I Love Linen: Various discounts as marked
- House: Up to 70 per cent off
- Koala: 25 per cent off sitewide
- Linen House: Up to 60 per cent off
- Lifely: 20 per cent off selected items
- Miss Amara: Up to 40 per cent off all rugs
- Myer: Various discounts as marked
- No.22 Home: Various discounts as marked
- Pillow Talk: Various discounts as marked
- Sheet Society: 20 per cent off selected styles
- Sheridan: Up to 40 per cent off
- Temple & Webster: Up to 40 per cent off warehouse sale
While this sales event is hosted by Afterpay, don’t worry—you don’t have to use their service to unlock most of the sales. You can usually just shop and pay however you want – you’ll see how much the discount is at the checkout too.
Afterpay Day is a twice-yearly event that offers shoppers the opportunity to score incredible savings, with exclusive deals and discounts across thousands of your favourite retailers. From fashion and beauty to homewares and beyond, there’s something for everyone. Afterpay Day typically occurs twice a year, once in March and again in August. In 2025, the second major sale is due to kick off on Thursday, August 14, running through to Sunday, August 17. And because we all know some brands can’t resist launching their deals early, be sure to bookmark this page to stay ahead of the curve and snag those early-bird offers.
Related stories
Native ad body.
Native ad body.
![sans [ceuticals] Activator 7 Body + Hair + Face Oil review](https://api.photon.aremedia.net.au/wp-content/uploads/sites/6/2025/08/mcelle-lead-image-template-2025-08-27t172626.979-68aeb3531ecfd.png?resize=380%2C285)
Native ad body.
