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A Tight Edit Of The Best Beauty Sales ELLE Editors Are Actually Shopping This Amazon Prime Day

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Amazon Prime Day is back! The annual online shopping event kicks off on July 8 this year and is bigger than ever. Prime Day has blessed us with a seemingly endless lineup of impressive beauty deals for skincare, makeup and haircare — but we’re most excited about shopping the cult-favourite products that are hard to justify purchasing when they’re full price.

From top-rated hot brushes to French pharmacy skincare staples to TikTok’s favourite heatless curlers, we’ve curated a shopping list of the gold-standard, four+ star-rated products that are genuinely worth adding to your beauty arsenal (but that don’t often go on sale).


ELLE’s Edit Of The Best Prime Day Beauty Deals:


Ahead, you’ll find the best Amazon Prime Day beauty sales. But be quick, because the Prime Day deals are here for a good time, not a long time.

Is Amazon Prime Day Only For Members?

If you are already subscribed to Prime Video’s streaming site, that means you’re already a member! If not, now is the time to become a member to score the best deals during this annual sale event.

You will also receive perks like expedited delivery (same and next-day, including Saturdays), access to Prime Video and music for just $9.99 a month. You can also sign up for a 30-day free trial, to experience all the benefits yourself without any obligations. You can sign up here.
The Best Amazon Prime Day Beauty Sales

Related: I Never Really Got Amazon Prime Day — But Now I Need A Bigger Cart

Dyson Airwrap

Dyson Airwrap Multi-Styler​ and Dryer Complete Long

$749 at Amazon

The Rolls Royce of hair tools, you’ll find a Dyson Airwrap either in every beauty editor’s vanity or at the top of their wish list. Loved for its ability to dry and style the hair while inflicting no heat damage on our strands, it’s become a cult hair tool for good reason. The tool has six attachments, including the flyaway attachment and extra-long curling barrels. This particular model is designed for people with hair on the longer side, and with 20% off, it’s a rare deal that you’ll probably want to take advantage of.

Elizabeth Arden Body Lotion

Elizabeth Arden Eight Hour Daily Hydrating Body Lotion 380ml

$55 at Amazon

Elizabeth Arden’s cult-famous Eight Hour Cream is an icon for a reason. So much so that Elizabeth Arden created an entire skincare line off the back of that orangey-peach-y tube of goodness. And yes, that includes body care, too. This body lotion is calming but super-hydrating in a way that our mid-winter skin all needs. It’s also infused with shea butter, avocado oil, and glycerin, and helps to restore a impaired skin barrier.

Olaplex No 3

Olaplex Hair Perfector No. 3

$54 at Amazon

Anyone familiar with a bleach and tone will also be well-acquainted with the Olaplex Hair Perfector No. 3. It’s a hair treatment that helps to repair the bonds damaged by bleach, and is many hairstylists’ secret weapon against prolonged hair damage from colouring.

CosRX Snail Mucin

COSRX Snail Mucin 96% Power Repairing Essence 100ml

$38 at Amazon

This serum is praised for its intense hydration and gentle exfoliation properties. Though the texture may take a minute to get used to (let’s just say, it’s a bit sticky), many reviewers credit this essence for helping to calm the skin while helping to fade dark spots and brighten the skin.

Bioderma Micellar Water

Bioderma Hydrabio H2O Micellar Water

$27.26 at Amazon

In case you haven’t gathered, we are big fans of French pharmacy beauty buys, and this is one of the best. The Bioderma micellar water range removes makeup without irritating the skin or leaving a heavy film behind, but it also removes all makeup with ease. The Hydrabio range is particularly well-suited for anyone with dehydrated or dry skin, which in the winter months, is probably most of us.

Revlon Round Brush

Revlon One-Step Volumiser Plus 2.0 Blowout Brush

$149 at Amazon

If you don’t need all the fancy attachments and just want a round brush hot tool that gives you a bouncy blowout, this is a good option. It has four speed settings and features gently rounded edges to help you add volume or flicked ends without ending up with a full curl. Plus, the brush attachment can be removed, making it more compact for storage.

Redken Acidic Bonding Concentrate

Redken Acidic Perfecting Concentrate Leave-In Treatment

$55 at Amazon

One of our favourite leave-in treatments, this detangles and protects your hair from heat damage, all while strengthening damaged hair. If you colour your hair or experience a lot of dryness or breakage, we highly recommend trying this one, or the entire Redken Acidic Bonding Concentrate range for that matter.

Dyson Airstrait styler

Dyson Airstrait Hair Straightener

$749 at Amazon

The Dyson Airstrait is another rare sale item, with 20% off for Amazon Prime Day. This nifty hair straightener uses air instead of hot ceramic plates like a traditional hair straightener, which means it can take your hair from wet to straight in 25% less time, plus, you’ll be safe in the knowledge that it won’t damage your tresses. With two styling modes that suit both wet and dry hair, you’ll have sleek hair with just one tool.

La Roche Posay Sunscreen

Sales are a good chance to stock up on the essentials. And in the beauty world, it doesn’t get much more essential than an SPF 50+ product that’s lightweight, suitable for sensitive skin, and formulated to layer well under your makeup.

Embrolysse

Embryolisse Concentré Lait-Cream 75 ml

$69.99 at Amazon

This French pharmacy staple is discounted by a huge 46% this Amazon Prime Day, so now is your time to pick up a tube if it’s been on your list. The moisturiser is beloved for its nourishing properties, but many makeup artists also credit it for being the perfect makeup prep step as its emollient formulation lays the perfect foundation for a full beat.

Real Techniques sponge

Real Techniques Miracle Complexion Sponge

$54.99 at Amazon

You can never have too many beauty sponges, and the Real Techniques ones are one of our favourites. The flat edge is particularly handy if you like to use powder to bake your under eyes, but even if you don’t, it’s still a great sponge for makeup application (we can personally vouch).


What Is Amazon Prime Day?

The Prime Day 2025 sale includes deals on brand names across categories such as tech, fashion, beauty, appliances and more. Iconic brands such as Dyson, Calvin Klein, Bonds, L’oreal Paris, Hugo Boss, La Roche-Posay, The North Face, L’Occitane, Tommy Hilfiger, Apple all feature in the sale this year, with new deals dropping daily.

What Date Is Prime Day 2025?

Amazon has revealed that Prime Day 2025 will begin on July 8th and run until July 11th, meaning this year’s event will be the longest running on record.

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