While most people are thinking about winding down for the year, the fashion set has their sights firmly fixed on one thing: Black Friday. For the sartorially minded, November isn’t just the lead-up to party season—it’s the ultimate shopping window. And with Cyber Monday hot on its heels, this once-a-year event has become the gold standard for scoring serious style for less.
Officially, sales kick off on November 28, but if you’re already thinking about your shopping list, you’re not alone—retailers roll out their offers earlier every year. And we all know the reality of Black Friday FOMO (that limited-edition coat? Gone. The dreamy top? Sold out in your postcode). But here’s the thing—we want to shift the focus.
The point of shopping these sales isn’t to panic-buy; it’s to plan. We want to empower you to be your dream shopper: strategic, calm, and crystal clear on what’s actually worth it. Think fewer impulse buys, more timeless staples, and deeply satisfying wishlist wins.
To help you get there, we’ve opened more tabs than we care to admit, sifted through (what feels like) nearly all the noise, and curated only the most worthwhile finds.
While the full scope of 2025’s discounts is still under wraps, we’ve included last year’s most-clicked deals below to get you started—along with a few of our (very well-informed) sale predictions. Consider this your prep list: bookmark it, build your wishlist, and be ready to move fast when the moment hits.
Read: The Products Predicted To Sell Out This Black Friday
ELLE’s Best Black Friday & Cyber Monday Deals:
- David Jones: Various discounts and savings across fashion, beauty, home and more, plus take an extra 50 per cent off sale styles
- H&M: 25% off everything
- Henne: 20 per cent off
- Meshki: 30 to 60 per cent off
- The Outnet: 25 per cent off with code BLACKFRIDAY (excludes Just In, Best Sellers and styles at 70 per cent off)
- Uniqlo: Various discounts
- Nimble: Up to 60 per cent off
- Adore Beauty: Up to 50 per cent off over 150 brands
- Libertine Parfumerie: 20 per cent off luxury fragrances, home scents, bath and body sitewide
- Sephora: Up to 50 per cent off items not already on sale
- Maison Balzac: 20 per cent off sitewide
- Farfetch: Up to 50 per cent off, plus take an extra 20 per cent off sale
- Cotton On: 30% off sitewide
- Lee Mathews: 30% off sitewide
- Myer: Up to 40% off fashion
- Vestiaire Collective: Up to 70% off
- Merit: 20% off almost everything
- July: Buy 2 items and save up to $200
Peony
If you’ve been keeping one eye on the swim and resort wear scene, you’ll know Aussie label Peony has effortlessly claimed its place at the forefront Last year, Peony’s Black Friday sale saw the brand offer some solid markdowns across both archival and past-seasons styles. With that in mind, we’re anticipating this year’s Black Friday event from Peony to offer a similar mix — deeper cuts on last‑season stock and some (hopefully) modest discounts on the newest arrivals.
PEONY
Broderie Mini Dress
PEONY
Quintessential Short
PEONY
Poolside One Piece
PEONY
Samantha Maxi Dress
Net-A-Porter
Net‑A‑Porter’s Black Friday sale is basically the event we live for every year. Last time around, they dropped up to 50 per cent off a huge range of designers—think Toteme, Khaite, Staud, and all the good stuff. This year? We’re predicting much of the same: somewhere between 30 and 50 per cent off across select categories, with the deepest cuts landing on past-season pieces. So if you’ve been eyeing that perfect blazer, statement shoe, or obsessing over an investment bag, consider this your green light.
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AEYDE
Whit Leather Sandals
KHAITE
Corben Low-Rise Jeans
TOTEME
Organic Denim Shirt
STAUD
Garden Metallic Brocade Mini Dress
The New Trend
Our much-loved local destination for designer and boutique labels, The New Trend, is always at the top of our must-shop list. Last year, the label teased an “Extra 20 per cent off sale” during the Black Friday window, alongside their perennial “Designer Sale” section. This year, we’re expecting something similar — perhaps a step-up in discounting across archive and past-season stock, with sharper cuts on those standout pieces you’d normally eyeball but hold off on.
ESSE
Dana Wool Check Mini Dress
ESSE
Lessi Vest
A.EMERY
Esther Dress
STUDIO AMELIA
Barbella 50 Heel
THE ICONIC
As always, THE ICONIC’s Black Friday sale is shaping up to be the wardrobe refresh you didn’t know you needed. Last year, shoppers enjoyed discounts like up to 50 per cent off dresses, 40–50 per cent off shoes and around 40–50 per cent off homewares, plus beauty and skincare offers ranging from 20–35 per cent. For 2025, expect more of the same—a broad, site-wide event covering women’s, men’s, kids’, sport, home, accessories, and beauty categories, with the deepest discounts likely reserved for past-season and outlet-style stock.
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ADIDAS
SL 72 OG
NELSON MADE
Phoebe Flat
MORRISON
Katya Leather Belt
CHIMI
5.2 Sunglasses
St. Agni
St. Agni has become synonymous with minimalist luxury, celebrated for its impeccably tailored cuts, fine leathers, and relaxed silhouettes that feel effortlessly elevated. A favourite of style insiders and celebrities alike, the brand’s refined aesthetic continues to win global acclaim. Last year, St. Agni offered a 30 per cent off code on select styles during Black Friday—this year, we’re anticipating something similar, so we’d recommend getting those wishlists in early.
ST. AGNI
Doily Top
ST. AGNI
Asymm Origami Top
ST. AGNI
Double Loop Pants
ST. AGNI
Soft Glove Ballet Flat
Faithfull
If you’ve been eyeing Faithfull for that effortless resort-to-city capsule, now’s the time to prep your wishlist. Last year, the brand offered around 25 per cent off during their Black Friday sale. For 2025, we’re expecting something similar—perhaps a modest site-wide discount, with deeper cuts on past-season and sale stock. Why shop it? Faithfull masterfully blends prints, relaxed silhouettes, and ethical production into pieces that feel elevated yet effortless—in other words, the kind of investment you’ll wear on holiday, at brunch, or unwinding by the pool, and still feel polished.
FAITHFULL
En Vau Shirt Cherry Stripe
FAITHFULL
Kelly Mini Dress Breton Stripe Red
FAITHFULL
Josette Vest Natural
FAITHFULL
Lowen Mini Dress Black
Mejuri
Known for its seamless blend of minimalist style and fine jewellery craftsmanship, Mejuri has become our go-to for timeless, effortlessly chic pieces. Last year, the brand dropped a site-wide sale of up to 25 per cent off during Black Friday for the first time, following years of more modest discounts. This year, expect something similar—likely with a minimum spend threshold, early access for members, and stock moving fast. Unlike other brands that linger in sale mode year-round, Mejuri rarely reduces its prices, with pieces designed to last. In short: don’t miss your opportunity to score that staple piece.
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MEJURI
Dôme Huggies
MEJURI
Bold Pearl Drop Earrings
MEJURI
Diamonds Open Ring
MEJURI
Lab Grown Sapphire Marquise Cut Studs
Scanlan Theodore
Scanlan and Theodore is our go-to for workwear and occasion pieces, and Black Friday is the perfect time to add some of their timeless designs to your wardrobe. Last year, the brand offered up to 50 per cent off select items during their Black Friday sale, with discounts on archive and past-season pieces. This year, we’re hoping for similar markdowns. With stock tending to move fast, we’d recommend acting quickly so you don’t miss out.
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SCANLAN THEODORE
Tailored Coat
SCANLAN THEODORE
Soft Double Breasted Jacket
SCANLAN THEODORE
Denim Slouchy Jean
SCANLAN THEODORE
Beaded Satin Draped Top
My Theresa
Mytheresa’s Black Friday sale is one of the most eagerly awaited events on the luxury fashion calendar, known for their significant discounts. In past years, shoppers have scored reductions of up to 80% off select designer pieces. This year, we’re expecting much of the same—discounts ranging from 20% to 80% across a wide variety of categories. Whether you’re after an investment bag, a pair of statement heels, or the perfect dress for a special occasion, Mytheresa’s Black Friday sale is an absolute must.
CHLOE
Kerala 25 Small Leather Shoulder Bag
ACNE STUDIOS
Floral Mohair-Blend Cardigan
KHAITE
Julius Small Leather Belt
THE ROW
Selvie Cotton Straight Pants
FWRD
If you’ve been eyeing pieces on FWRD, Black Friday is the moment to make them yours. Last year, the retailer delivered deep discounts across their carefully curated selection, and this year, we’re expecting much the same. Think standout deals on coveted designs from the world’s top luxury houses alongside fresh finds from independent brands—perfect for elevating your wardrobe with ease.
EMME PARSONS
Cecilia Flat
GRLFRND
Bella Low Rise Boyfriend
VALERE
Briller Earrings
ROHE
Sculptural Open Back Top
Tony Bianco
Tony Bianco has long been the go-to for stylish, affordable footwear. Whether you’re after a statement heel or a trending sandal style, Black Friday is your green light to shop. While 2025’s details are still under wraps, last year they dropped up to 60 per cent off select styles during their Black Friday sale—so you can bet we’re expecting more of the same. Time to get ready to step up your shoe game.
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TONY BIANCO
Christine Black Snake
TONY BIANCO
Akita Ecru Snake
TONY BIANCO
Zubi Black Suede
TONY BIANCO
Rupert Black Hi Shine
Black Friday 2025 is on Friday November 28, with deals usually rolling through the weekend and into Cyber Monday on December 1st.
But there are often early Black Friday sales in the days or even weeks before the date. So it’s best to keep your sales radar up, wish-lists primed and check back here for updates on your favourite brands.
A LOT, with some brands offering up to 80% off items during the Black Friday and Cyber Monday sales. This year, for example, we’ve seen offers of up to 80 per cent off with brands including Showpo, Petal & Pup, Wynn Hamlyn and The Dom.com, just to name a few.
With some Black Friday sales ending and some Cyber Monday sales starting, we’ll be updating these lists with deals you can shop now – as well as ended deals that can give you an idea of just how good Black Friday sales are (for next year).
Historically, Boxing Day has held the title as the biggest sale day of the year in Australia. But in recent years, the upsurge in Black Friday and Cyber Monday’s popularity has seen the traditionally American sales weekend surpass Boxing Day.
So for many retailers Black Friday is now the biggest sales event of the year. According to the Australian Retailers Association (ARA): “Black Friday, has reshaped retail dynamics in Australia. Marking a significant uptick in sales, it catalyses a surge in consumer spending, contributing to record-breaking retail turnovers.”
Analysis from the ARA in early 2024 also showed that Australians spent more in November than they did in December.
“The rising popularity of Black Friday also impacted December’s trading, with many Australians opting to purchase their Christmas gifts earlier during the major sales event in November,” said Paul Zahra, the ARA CEO at the time.
Given Black Friday sales fall before Christmas, a time when most people are typically spending beyond their usual habits, many brands have begun taking part with great deals.
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