In life and shopping, timing is everything—but so is knowing where to look. While the calendar might say “mid-season” or “between drops,” the truth is this: there’s always a sale happening somewhere. And right now, the reductions are worth your attention.
This isn’t about impulse buys or chasing trends you’ll regret by next month. The best sale shopping is deliberate. It’s that coat you bookmarked three months ago finally dipping below full price. The knit you’ll wear every second day until April. The unexpected shoe that makes all your trousers right.
ELLE’s Edit Of The Best Fashion Sales:
- MNG: Up to 70 per cent off
- Net-A-Porter: Up to 70 per cent off
- The Iconic: Up to 25 per cent off winter layers
- Scanlan Theodore: Take a further 20 per cent off already reduced items
Yes, it’s easy to get distracted. Discounts have a way of making crystal-encrusted things look practical. But this is your reminder: the best pieces are the ones you’ll wear without thinking. The ones you reach for again and again, because they work harder than the rest.
So: buy the good grey knit. Revisit what you wore on repeat last season. And if you’re going to splurge on something irrational, wear it relentlessly. Consider this your cue to shop. The good stuff never stays around for long.
MNG
While it can be a bit of a mixed bag, MNG’s sale section is always worth a scroll—especially if you’re eyeing their more premium, designer-inspired pieces from the Selection range. With discounts now up to 70% off, we’re finally adding this dress to our cart.
MNG
Strapless Flared Dress
MNG
Short Chiffon Combined Dress
MNG
High-Rise Balloon Jeans
MNG
Silk Blouse
Net-A-Porter
The Net-A-Porter sale has hit new highs, with up to 70% off—and if you’re eagle-eyed, you might spot a few pieces marked down even further. If you browsed when it first launched, it’s well worth a second look: there are fresh additions and deeper discounts across the board. Shop our editor’s picks here.
NILI LOTAN
Joan High-Rise Straight-Leg Jeans
AEYDE
Harris Leather Boat Shoes
STELLA MCCARTNEY
Panelled Striped Silk-Blend Shirt
ACNE STUDIOS
Cow-Print Cotton-Gabardine Trench Coat
The Iconic
A sale at The Iconic is always on the cards, but this week’s lineup is particularly worth your attention. There are multiple offers running—think up to 25% off when you spend $80, plus an extra 30% off already reduced styles. It’s the perfect time to stock up on winter staples, with plenty of standout pieces in the mix.
REH STUDIOS
Harper Earrings
BETTS
Greece Jelly Mesh Ballet Flats
COACH
Lana Shoulder Bag
COS
Stand-Collar Satin Tuxedo Blazer
Lee Mathews
The Lee Mathews sale is always worth a look—and the current edit doesn’t disappoint. There’s still a strong selection of pieces from last season, with plenty of sizes and styles up for grabs, now up to 80 per cent off.
LEE MATTHEWS
Irving Pant
LEE MATTHEWS
Wendy Ruched Top
LEE MATTHEWS
Sofi Dress
LEE MATTHEWS
Surya All-In Suit
MyTheresa
MyTheresa’s sale is still going strong, now with discounts up to 70% off across every category. If you’ve been eyeing an investment piece or have something waiting on your wishlist, now’s the moment to dive in—think major markdowns like these Manolo mules we spotted at 50% off.
PROENZA SCHOULER
Malia Pleated Maxi Dress
MANOLO BLAHNIK
Carolyne 50 Satin Mules
FRAME
Polka-Dot Silk Blouse
THE FRANKIE SHOP
Alissa Striped Knit Shorts
Bassike
Bassike’s end-of-season sale has landed, with up to 50% off featuring organic jerseys, impeccably tailored trousers, cosy knits, and some of their most iconic signature styles. It’s the perfect chance to elevate your wardrobe with pieces that marry effortless style and sustainable craftsmanship.
BASSIKE
Oversized Pinpoint Shirt
BASSIKE
Double Strap Ballerina Flat
BASSIKE
Stretch Twill Mini Skirt
BASSIKE
Fine Rib Stripe Knit
The New Trend
The New Trend’s sale is in full swing, with up to 70% off on an expertly curated edit of designer labels. From sleek tailoring to effortless everyday pieces, it’s the perfect moment to refresh your wardrobe with standout styles.
ESSE
Rosa Top
NILI LOTAN
Adriel Relax Pant
A.Emery
Esther Dress
STUDIO AMELIA
Barbella 50 Heel
Scanlan Theodore
Ending July 20, Scanlan Theodore is offering an extra 20 per cent off already reduced styles. Whether you’re refreshing your workwear rotation or investing in timeless wardrobe essentials, now’s the perfect time to make that purchase.
SCANLAN THEODORE
Tailored Coat
SCANLAN THEODORE
Soft Double Breasted Jacket
SCANLAN THEODORE
Denim Slouchy Jean
SCANLAN THEODORE
Beaded Satin Draped Top
SSENSE
SSENSE’s sale is still going strong, now with up to 75% off designer fashion and accessories. Think Tory Burch, the ultra-chic Camille heels by Repetto—currently the must-have French-girl approved shoe—plus pieces from Sandy Liang, &Daughter, and more.
DRIES VAN NOTEN
Navy Straight Jean
SANDY LIANG
Anja Track Pants
REPETTO
Camille Heels
&DAUGHTER
Glenn V Neck Sweater
Most stores have major sales during End of Financial Year (EOFY), Black Friday, Boxing Day, and Mid-Season Sales. Many also offer weekly flash sales and exclusive discounts. Timing your fashion shopping to align with sale periods can save you a significant amount of money. Below are the best times throughout the given calendar year where you’ll be able to score enormous discounts on fashion pieces that might otherwise have been outside of your budget:
Black Friday: This falls on the first Friday after the American Thanksgiving holiday in November. The timing of the sales can vary with each retailer, with some brands offering discounts in the days or even weeks leading up to Black Friday.
Cyber Monday: This annual one-day shopping event occurs on the Monday after the American Thanksgiving holiday.
Click Frenzy: Click Frenzy hosts two bug shopping sales each year, with the first one being Click Frenzy Mayhem in May and the second one falling in November, known as Click Frenzy The Main Event. There are also smaller additional Click Frenzy sales sprinkled throughout the year so it’s always wise to keep a lookout as they can pop up at any time.
End of Financial Year Sale: This recurring round of discounts coincides with the end of Australia’s financial year on 30 June.
Boxing Day: This falls on December 26, the day after Christmas Day. Retailers use this sale to get rid of old stock for the new year.
At the end of major seasons: Many fashion brands look to clear out their inventory at the end of each season to make room for the new season of arrivals. For example, summer clothes will go on sale at the end of summer, winter clothes at the end of winter and so on.
Specific brand sales: The timing of all the yearly sales will vary widely across all retailers but many retailers will also host their own smaller sales throughout the year. To keep an eye on these special sales, we recommend signing up to the retailer’s email list so you can be notified as soon as the sale starts — or even a few days before.
You can find the best current fashion sales in Australia on sites like The Iconic, David Jones and Myer. Our article is updated regularly to highlight the latest discounts, deals and seasonal sales.
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