While the usual suspects in affordable fashion are always churning out options, true fashion insiders know that some of the best pieces can actually be found at smaller, local labels.
These brands offer something a little more unique than what’s typically available at the fashion-monopolies, and there’s a special kind of satisfaction in being able to tell someone that your outfit is from a local gem they might not have heard of before.
The ELLE Edit Of The Best Affordable Australian Fashion Brands:
- Best For Minimalist Pieces: St Agni
- Best For Vintage-Inspired Pieces: Faithfull The Brand
- Best For Tailored Linen: Posse
- Best For Wardrobe Basics: Nude Lucy
- Best For Foundational Denim: Rolla’s
To save you time, we’ve gone ahead and rounded up our favourite Australian labels for affordable and effortlessly chic finds. Consider this your shortcut to some truly standout pieces.
Functionally refined pieces from hand-woven leather accessories to premium ready-to-wear, St. Agni champions a ‘less is more’ design ethos. Versatility and longevity are a must, with a collection that spans across tailoring, outerwear, knitwear, footwear and accessories in modern silhouettes.
Price: From $59. | Sizes: XS-XXL
Summer and the spirit of travel are the epitome of Faithfull. Known and loved for its vintage inspired prints, flattering shapes, and unique pieces, their pieces are made for sun-seekers and romantic dreamers.
Price: From $69. | Sizes: XS-XXL
This Australian-based brand is built around slow fashion and uses ethical manufacturing processes. The collection is centred on wearable staples, from well-cut linen trousers to floaty shirt dresses and sleek jumpsuits, all designed to be purchased and worn time and time again.
Price: From $149. | Sizes: XXS-XL
The epitome of modern, cool, confident, Bec + Bridge is a staple in Australian culture. Made with the female form in mind, Bec + Bridge is known for their ever-alluring separates, their signature party dress or a piece from the highly covetable ‘Bridal Edit’.
Price: From $80. | Sizes: XXS-4XL
Country Road is the ultimate destination for Australian fashion lovers seeking style that blends timeless elegance with everyday wearability—all at an accessible price. From wardrobe staples to sophisticated statement items, Country Road’s designs are made to last.
Price: From $39. | Sizes: XXS-XL
Offering on-trend, sophisticated pieces Lioness designed for head-strong, fearless women who love to dress the way they feel. Their latest City of Angels collection romanticises the energetic influences of love through soft fabrics, dreamy two tone mesh and dark contrasting pieces.
Price: From $49. | Sizes: XXS-XXL
Soft, high-quality basics in neutral tones, anything from Assembly Label will blend seamlessly into your wardrobe. Keep an eye out for their cosy knits and durable denim.
Price: From $30. | Sizes: XXS-XL
Created by model Nadia Bartel, this popular label is a must-have for lovers of elevated basics—we’re talking ribbed tees, satin slip skirts and boyfriend shirts. But you better get in quickly, because the collection drops have been known to sell out fast.
Price: From $79. | Sizes: 2XS-2XL
A veritable hit-list of cool-girl essentials, Hansen & Gretel is the perfect mix of fresh, innovative design and everyday wearability.
Price: From $149. | Sizes: XXS-XXL
Rolla’s is the epitome of effortless cool, offering a fresh take on classic denim with its clean lines, vintage-inspired washes, and signature back pocket stitching. Think high-quality denim with a fit that flatters and a style that transcends trends.
Price: From $49. | Sizes: XS-XL and 23-34
Born on the sun-kissed sands of Bondi Beach in 2010, Venroy is the embodiment of laid-back luxury, founded by Sean Venturi with just 60 pairs of European-length swim shorts. Fast-forward to today, and the brand has expanded its global footprint, all while staying true to its roots: a deep love for travel and a devotion to Australian craftsmanship.
Price: From $59. | Sizes: XS-XXL
Already renowned for its modern and affordable bridesmaid dress options, Shona Joy is also a great go-to for evening wear that’s fashion forward but won’t break the bank. Look for slinky sheath dresses, fun floral minis and some elegant suiting options too.
Price: From $90. | Sizes: 4-18
The Iconic is a go-to for fast delivery and easy returns. You’ll receive free delivery on orders over $75, as well as a 30-day return period in case your items aren’t quite right.
Posse is the slow-fashion star here. Ethically made and centred around easy to wear staples, it’s ideal for those after timeless and thoughtfully-made pieces.
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