It’s a tale as old as time (or at least, the internet). You decide to take just a “quick peek” at The Iconic, you spot the sale section, and suddenly things have morphed into a full-blown scroll session.
You know the kind: one innocent tab turns into twelve, your coffee goes cold, and suddenly you’re emotionally attached to three shirts and a pair of shoes you’ve never seen before but now somehow need.
Luckily for me, as a shopping editor, this very specific flavour of internet black hole is technically considered work—so long as I emerge with receipts (see: links).
ELLE’s Edit Of The Best Iconic Sale Picks
- Best Under $100: M.N.G Mandala Blouse, Myer
- Best Under $200: Alias Mae Ash Boots, Myer
- Best Under $300: Bassike Twill Stripe Detail Pants, Myer
But here’s the thing: when it comes to The Iconic’s sale section, the Venn diagram of ‘things we like’ and ‘things on sale’ doesn’t just overlap—it basically forms a full circle. In other words, the coolest finds are exactly where those two worlds meet.
So, behold: a lovingly curated roundup of all the cool, on-sale stuff you would’ve probably found eventually—but now with time to spare.

SANDRO
Adoree Dress