A Venn Diagram Of ‘Things We Like’ And ‘Things On Sale’ At The Iconic

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It’s a tale as old as time (or at least, the internet). You decide to take just a “quick peek” at The Iconic, you spot the sale section, and suddenly things have morphed into a full-blown scroll session.

You know the kind: one innocent tab turns into twelve, your coffee goes cold, and suddenly you’re emotionally attached to three shirts and a pair of shoes you’ve never seen before but now somehow need.

Luckily for me, as a shopping editor, this very specific flavour of internet black hole is technically considered work—so long as I emerge with receipts (see: links).

ELLE’s Edit Of The Best Iconic Sale Picks

Canningvale

Lovehoney

Stylerunner

Fantastic Furniture

MYER AU

Novo Shoes

COSETTE

Arms of Eve

Sheridan

SUNNYLiFE AU

Ergoflex

ECOVACS

Original Mattress Factory

UNE PIECE US

COACH AU

kate spade AU

Designer Appliances

Ella Bache

Clinique AU

AVEDA AU

Aster & Oak AU

Shoe Connection

BLUETTI AU

But here’s the thing: when it comes to The Iconic’s sale section, the Venn diagram of ‘things we like’ and ‘things on sale’ doesn’t just overlap—it basically forms a full circle. In other words, the coolest finds are exactly where those two worlds meet.