A Venn Diagram Of ‘Things We Like’ And ‘Things On Sale’ At The Iconic

Our editors handpick everything we recommend. We may receive revenue for sharing this content or when you shop through our links. Read more here.

It’s a tale as old as time (or at least, the internet). You decide to take just a “quick peek” at The Iconic, you spot the sale section, and suddenly things have morphed into a full-blown scroll session.

You know the kind: one innocent tab turns into twelve, your coffee goes cold, and suddenly you’re emotionally attached to three shirts and a pair of shoes you’ve never seen before but now somehow need.

Luckily for me, as a shopping editor, this very specific flavour of internet black hole is technically considered work—so long as I emerge with receipts (see: links).

ELLE’s Edit Of The Best Iconic Sale Picks

Current Body

Interior Secrets

Koko Black

lululemon

Jurlique AU

Princess Polly AU

James Lane

Dyson Australia

Net-a-Porter APAC

Emma Sleep

Beauty Amora AU

Grown Alchemist

NAJO

ECOYA

Luv Lou

TWOOBS

Wine Selectors

EMU Australia

Furla

Le Specs

But here’s the thing: when it comes to The Iconic’s sale section, the Venn diagram of ‘things we like’ and ‘things on sale’ doesn’t just overlap—it basically forms a full circle. In other words, the coolest finds are exactly where those two worlds meet.