At ELLE, we like to think we’re experts in curating the best in beauty, fashion and need-to-know cultural moments. Now, we’re inviting you to live the lifestyle. The brand will be bringing 80 years of style authority to the hospitality space with the launch of a new five-star resort and beach club concept in Bali, Seminyak.
Every year, ELLE editors and creative directors travel the world, bringing the shoots that grace the glossy pages of the storied fashion title (as well as the Instagram reels and TikToks) to life, staying at the best hotels and dining at the best restaurants. The brand is now formally welcoming the ELLE reader into a slice of that reality. François Coruzzi, Chief Executive of ELLE International Licenses, has stated that the move into travel, hospitality and wellness tourism is a natural extension of the brand’s global identity as a lifestyle curator.
“As you might know, ELLE is much more than a magazine,” Coruzzi told media. “It is the most powerful fashion and lifestyle media brand worldwide, with 50 editions of ELLE and 25 editions of ELLE DECORATION, and product collections across more than 80 countries.”
This foray into real estate and hospitality will create a new way for the ELLE reader to engage with the brand’s identity, wherever they are in the world. “ELLE is not just a media icon. It is a lifestyle brand, with deep roots in fashion, beauty, and increasingly, in new areas such as branded real estate and hospitality, with an affordable luxury positioning.”
Coruzzi said ELLE International had proven the value of accommodation touch points with a boutique hotel in Paris and a second in Amsterdam and spas throughout Osaka, Shanghai and Guangzhou. “That project of urban boutique hotel proved what we had long believed: as a global lifestyle brand, ELLE has the power to offer guests more than a place to stay; it offers a lifestyle to experience in new and immersive ways,” Coruzzi says.
Bali’s dreamy coastline will set the stage for the ELLE Resort & Beach Club in Bali, which blends fashion-led design with hospitality to create an immersive luxury experience that could be plucked straight from the pages of one of ELLE’s print editions.
The Resort & Beach Club features 170 suites with a beachfront location that will provide unparalleled access to the island’s natural beauty. Along with the beach club you can expect VIP lounges, multiple restaurants, fitness centres, and curated wellness experiences.
“We’ve collaborated with leading design and hospitality consultants to ensure that every element of the resort reflects the ELLE brand ethos while remaining grounded in local relevance and guest-centric innovation,” Coruzzi says.
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