THE RUNDOWN:
- The Victoria’s Secret Fashion Show is back in 2025 after making its return in 2024
- The show will take place on Wednesday, October 15, 2025, meaning it will be available to watch in Australia Thursday, October 16 at 10am
- Creative Director Adam Selman is a show that will be bigger and more outlandish than ever
The Victoria’s Secret Fashion Show is back for 2025, following its return from a six-year hiatus last year. The show was sacred to millennials and launched the careers of some of the world’s richest supermodels. And it seems the 2.0 version, which focused on inclusive casting and a new format, generated enough interest in 2024 to merit a second season. If you’re wondering where to watch the 2025 Victoria’s Secret Show, from who will be walking and how big the blowdries will be (big) this is what you need to know.
How Will This Year’s Victoria’s Secret Runway Be Different?
This year, the Victoria’s Secret Fashion Show will be overseen by creative director Adam Selman. The designer — best known for the sheer Swarovski-crystal-encrusted gown Rihanna wore to the 2014 CFDA Awards, and later as chief design officer at Savage x Fenty — has described the upcoming show as “big, powerful, playful” and grounded in storytelling.
Last year, you couldn’t swing a Fantasy Bra without hitting a supermodel. Noughties icons like Alessandra Ambrosio, Doutzen Kroes and Behati Prinsloo returned, flanked by the Hadid sisters and new-gen runway favourites like Alex Consani, Anok Yai, Paloma Elsesser and Imaan Hammam. Even Kate Moss and her daughter Lila made an appearance, alongside Ashley Graham. It was a line-up designed to signal a shift—towards fun, towards evolution.
The show received mixed reviews. While some viewers praised the more age- and body-diverse cast, others noted that the fuller-figured models were often more covered up — and that the vast majority of talent remained “straight-sized.” Many also missed the theatrical, spectacular, and downright silly touches that originally made VS such a cult viewing experience.
Speaking on The Run-Through with Vogue, Selman said he’s approaching this year’s show “like any other designer would do: pull from some of the archives without being weighted by it.” He added: “I think I went into this really wanting to tell stories. At the end of the day, over my career, an important thing for me is to try to tell stories. I had this deep passion for really wanting to make the audience feel something.” He also promised a fresh take on the iconic angel wings and a more conceptual approach overall. “Everything’s a fantasy, right? And it’s more about how you contextualise the fantasy.”
And what about the famous blowdries of the mid-aughts? Well, they’ll be back and bigger than ever. Selman has promised “no slick-backs” and “no ponytails” at the 2025 Victoria’s Secret Fashion Show. We can expect big, bouncy blowdries that will have us reaching for our Dyson Airwraps.
What About Diversity At Victoria’s Secret?
One of the most persistent criticisms of Victoria’s Secret has been its narrow beauty ideals — that is, white blonde women with figures so slender they look like an optical illusion. In the 2000s diversity on a VS runway meant a smattering of brunettes.
In recent years, the brand has pledged to lead with diversity, with last year’s show offering what could best be described as a tentative attempt. This year, Selman, who made size inclusivity a hallmark at Savage x Fenty, has addressed the issue.
“I’m very inclusive; that’s part of my past, my history that I’m going to bring forward,” he told Nicole Phelps. “But it has to be authentic, right? I think people are sick of seeing brands tick boxes.” He added: “I also think it also has to be the right product for the right size. With my history of working in size inclusivity, that’s the most important thing. I think lingerie is illusion. It’s illusion and solution. To me, that’s the most important thing as opposed to ‘this one thing has to fit everyone’. I think finding the right thing for the right people is what works best.”
Take that as you will.
Why Was The Victoria’s Secret Fashion Show Cancelled?
Last year’s revamped version arrived after the show went on hiatus following a series of scandals. Chief among these were comments made by Chief Marketing Officer Ed Razek to Vogue, in which he said the brand had no interest in casting plus-size or transgender models in their fashion show. A shift in public sentiment followed in 2018, when lingerie brands like Rihanna’s Savage x Fenty were staging ultra-inclusive runways.
This was followed by an open letter signed by multiple high-profile models and addressed to CEO John Mehas, calling for Victoria’s Secret to sign the Model Alliance’s RESPECT Program in the wake of #MeToo and the sex trafficking charges against late billionaire Jeffrey Epstein, who allegedly had ties to the brand’s former CEO Les Wexner. Add to that with a shift away from prime-time television and a Times investigation into a culture of bullying and harassment at the company — where the VS runway was traditionally broadcast — and you had a recipe for cancellation.
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