Black Friday Sales 2025: The Best Fashion Deals In Australia

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While most people are thinking about how to wind down for the year, the fashion set has their sights on one thing: Black Friday. For the sartorially minded, November isn’t just the lead-up to party season—it’s the ultimate shopping window. And with Cyber Monday riding closely on its heels, this once-a-year event has become the gold standard for scoring serious style (and beauty, tech, and home) for less.

Officially, the sales begin on November 28, but if your already thinking about your shopping list, you’re not alone. Retailers are rolling out their offers earlier every year, and keeping up can feel like a full-time job.

Of course, we know the FOMO is real. That limited-edition coat? Already gone. The dream appliance? Sold out in your postcode. But the point of shopping these sales isn’t to panic-buy—it’s to plan. We want to empower you to be that shopper: strategic, calm, and clear on what’s worth it. Think fewer impulse buys, more timeless staples and wishlist wins.

Best Black Friday Fashion Deals

Best Black Friday Beauty Deals

Best Black Friday Home & Travel Deals
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This year, we’re approaching the sales with precision. Our editors have opened more tabs than they care to admit, combed through the noise, and curated only the most worthwhile deals—from fashion gems at The Iconic, Net-A-Porter, and David Jones, to big-ticket wins like the best Dyson offers (yes, we’ve done the digging).

And while the full scope of 2025’s discounts is still under wraps, we’ve included last year’s most-clicked deals below to help you shop smarter. Consider this your prep list—bookmark it, build your wishlist, and move fast when the moment hits.

Because the best kind of sale is the one you’re actually ready for.

A Venn Diagram Of ‘Things We Like’ And ‘Things On Sale’ At The Iconic

We Can’t Stop Thinking About MNG’s Sale Section — Plus Eight Others On Our Radar

Yes, I Meditate — It’s Called The Net-A-Porter Sale Tab

Best Black Friday Fashion Deals

Adidas: Up to 50 per cent off
Aje: Up to 70 per cent off outlet, 25 per cent off full price, plus take a further 30 per cent off sale
Boody: 30 to 60 per cent off sitewide
Calvin Klein: Shop 40 per cent off sitewide, including already reduced styles
Camilla And Marc: Up to 60 per cent off, plus take a further 20 per cent off sale items
COS: 20 per cent off sitewide, plus 40 per cent off selected pieces
Cotton On: Up to 50 per cent off sitewide
Country Road: 25 per cent off everything
Chouchou Intimates: 30 per cent off selected products
David Jones: Various discounts and savings across fashion, beauty, home and more, plus take an extra 50 per cent off sale styles
Faithfull: Take an additional 20 per cent off selected styles
H&M: 30 per cent off full-price for 6 hours only
Henne: 20 per cent off
Incu: 30 per cent off selected styles
La Garconne: Up to 30 per cent off over 225 select styles
Lee Mathews: Discounts as marked on selected outlet sale items
Meadowlark: Up to 70 per cent off
Mejuri: 25 per cent off when you spend $150
Meshki: 30 to 60 per cent off
Modibodi: Up to 60 per cent off
Monica Vinader: Up to 30 per cent off sitewide, plus up to 50 per cent off flash sale (ending December 1)
Myer: Various discounts and savings as marked
New Balance: Up to 50 per cent off selected styles
Net-A-Porter: Take an extra 15 per cent off sale
Nimble: Up to 60 per cent off
P.E Nation: Up to 70 per cent off, with further 15 per cent off for three days only
Shopbop: 25 per cent off with code HOLIDAY
The Iconic: Up to 50 per cent off fashion, accessories, gifts and more
The New Trend: Various discounts across designer sale
The Outnet: 25 per cent off with code BLACKFRIDAY (excludes Just In, Best Sellers and styles at 70 per cent off)
The Real Real: Up to 50 per cent off Birkins and more
Uniqlo: Various discounts
VEHLA: Buy one, get one free with code ‘VEHLA241’
Vestiaire Collective: Up to 80 per cent off must-have designer deals
Wynn Hamlyn: Up to 80 per cent off past-season styles

Best Black Friday Beauty Deals

Adore Beauty: Up to 50 per cent off over 150 brands
Bobbi Brown: 20 per cent off sitewide, plus gift for orders over $130
Charlotte Tilbury: 30 per cent off everything
Cult Beauty: Up to 25 per cent off almost everything, including Aesop. Westman Atelier and more
CurrentBody: Up to 30 per cent off selected LED kits and sets
ghd: Up to 30 per cent off, plus get a free gift, and an extra 5 per cent off selected ghd products with code GHD5
Libertine Parfumerie: 20 per cent off luxury fragrances, home scents, bath and body sitewide
Lovehoney: Up to 70 per cent off
Merit: 20 per cent off almost everything
Niche Beauty: 20 per cent off with code ‘BLACK20’
Priceline: Huge sale acress makeup, haircare, perfume and more, with some items better than half price
RATIONALE: Receive an exclusive gift when you spend $500
Sephora: Up to 50 per cent off items not already on sale
Skinceuticals: 20 per cent off sitewide, plus gift for orders over $200
SpaceNK: UP to 25 per cent off
The Ordinary: 23 per cent off sitewide
Therabody: Save up to 50 per cent
VUSH: 75 per cent off storewide, plus spend $99 and get a free gift
Westman Atelier: Various discounts as marked
WHO IS ELIJAH: Up to 40 per cent off sitewide
Westman Atelier: Various discounts as marked

Best Black Friday Home Deals

Adairs: Save 25 per cent on all full price
Antler: Up to 50 per cent off
Bed Threads: 20 per cent off everything, plus take 35 per cent off bedding bundles
Bespoke Letterpress: 25 per cent off sitewide
Bondi Wash: 20 per cent off sitewide
Bonny: Take $50 off every doona
Castlery: Up to $600 off sitewide
Cultiver: Up to 75 per cent off
Eva Home: Up to $375 off
Fazeek: Up to 50 per cent off
Gozney: Up to 20 per cent off selected products and accessories
Hommey: 25 per cent off storewide
I Love Linen: Bundle and save p to 25 per cent
In B e d: Up to 50 per cent off entire collection
July: Buy 2 items and save up to $200, plus free luggage personalisation
Koala: Up to 30 per cent off
Maison Balzac: 20 per cent off sitewide
Miss Amara: Up to 50 per cent off sitewide
Mocka: Up to 30 per cent off selected products
Myer: 20 per cent off and extra 10 per cent off with code ‘BLACKFRIDAY’
NO.22 Home: Up to 50 per cent off
Our Place: Various discounts, including 48 per cent off a cookware set
Peloton: Get up to $800 off Peloton packages
Ruggable: 25 per cent off with code BF24
Samsonite: 40 per cent off sitewide

What Date Is Black Friday In Australia?

Black Friday 2025 is on Friday November 28, with deals usually rolling through the weekend and into Cyber Monday on December 1st.
But there are often early Black Friday sales in the days or even weeks before the date. So it’s best to keep your sales radar up, wish-lists primed and check back here for updates on your favourite brands.

How Much Can I Save From Black Friday Sales?

A LOT, with some brands offering up to 80% off items during the Black Friday and Cyber Monday sales. This year, for example, we’ve seen offers of up to 80 per cent off with brands including Showpo, Petal & Pup, Wynn Hamlyn and The Dom.com, just to name a few.
With some Black Friday sales ending and some Cyber Monday sales starting, we’ll be updating these lists with deals you can shop now – as well as ended deals that can give you an idea of just how good Black Friday sales are (for next year).

Is Black Friday Or Boxing Day Better In Australia?

Historically, Boxing Day has held the title as the biggest sale day of the year in Australia. But in recent years, the upsurge in Black Friday and Cyber Monday’s popularity has seen the traditionally American sales weekend surpass Boxing Day.
So for many retailers Black Friday is now the biggest sales event of the year. According to the Australian Retailers Association (ARA): “Black Friday, has reshaped retail dynamics in Australia. Marking a significant uptick in sales, it catalyses a surge in consumer spending, contributing to record-breaking retail turnovers.”
Analysis from the ARA in early 2024 also showed that Australians spent more in November than they did in December.
“The rising popularity of Black Friday also impacted December’s trading, with many Australians opting to purchase their Christmas gifts earlier during the major sales event in November,” said Paul Zahra, the ARA CEO at the time.
Given Black Friday sales fall before Christmas, a time when most people are typically spending beyond their usual habits, many brands have begun taking part with great deals.