In between editors, journalists, media personalities, and celebrities, there’s no doubt that bloggers have carved themselves out a spot in the industry.
Bloggers, influencers and social media stars are some of the most sought-after names in fitness, lifestyle, fashion and travel nowadays. Whether they’re teaming up with a company to sponsor products, or being flown out to exotic locations for a single ‘gram, it’s all about the Insta love.
And Australians have certainly held their own in this arena.
From Kayla Itsines’ fitness empire, to Tash Oakley’s bikini paradise, Aussies are racking up the followers left, right and centre.
Here, Australia’s top 20 most-followed Insta-faces.
20. @becjudd
WHO: Rebecca Judd, @becjudd.
WHAT: Fashion and lifestyle blogger.
TOTAL INSTAGRAM FOLLOWERS: 863,000.
19. @mimielashiry
WHO: Mimi Elashiry, @mimielashiry.
WHAT: Fashion and lifestyle influencer.
TOTAL INSTAGRAM FOLLOWERS: 992,000.
18. @diazdilya
WHO: Dilya Diaz, @diazdilya.
WHAT: Travel and lifestyle blogger, and model.
TOTAL INSTAGRAM FOLLOWERS: 999,000.
17. @micahgianneli
WHO: Micah Gianneli, @micahgianneli.
WHAT: Fashion and lifestyle blogger.
TOTAL INSTAGRAM FOLLOWERS: 1 million.
16. @sydneyfashionblogger
WHO: Antoinette Marie, @sydneyfashionblogger.
WHAT: Style and lifestyle blogger.
TOTAL INSTAGRAM FOLLOWERS: 1 million.
15. @margaret__zhang
WHO: Margaret Zhang, @margaret__zhang.
WHAT: Travel and fashion blogger.
TOTAL INSTAGRAM FOLLOWERS: 1.1 million
14. @chloemorello
WHO: Chloe Morello, @chloemorello.
WHAT: Beauty YouTuber, lifestyle and fitness blogger.
TOTAL INSTAGRAM FOLLOWERS: 1.2 million.
13. @lozcurtis
WHO: Lauren Curtis, @lozcurtis.
WHAT: Beauty and fitness blogger.
TOTAL INSTAGRAM FOLLOWERS: 1.3 million.
12. @TaraMilkTea
WHO: Tara Whiteman, @taramilktea.
WHAT: Travel, food and lifestyle blogger.
TOTAL INSTAGRAM FOLLOWERS: 1.3 million.
11. @shanigrimmond
WHO: Shani Grimmond, @shanigrimmond.
WHAT: YouTuber, lifestyle blogger and watch designer.
TOTAL INSTAGRAM FOLLOWERS: 1.4 million.
10. @elisha__h
WHO: Elisha Herbert, @elisha__h.
WHAT: Travel and lifestyle blogger, model.
TOTAL INSTAGRAM FOLLOWERS: 1.5 million.
9. @stephclairesmith
WHO: Steph Claire Smith, @stephclairesmith.
WHAT: Beauty, fashion and lifestyle blogger, co-founder of Soda Eyewear.
TOTAL INSTAGRAM FOLLOWERS: 1.6 million.
8. @nicolewarne
WHO: Nicole Warne, @nicolewarne.
WHAT: Fashion, travel and lifestyle blogger.
TOTAL INSTAGRAM FOLLOWERS: 1.8 million.
7. @piamuehlenbeck
WHO: Pia Muehlenbeck, @piamuehlenbeck.
WHAT: Fashion, lifestyle and fitness blogger, founder of Slinkii.
TOTAL INSTAGRAM FOLLOWERS: 2 million.
6. @tashoakley
WHO: Natasha Oakley, @tashoakley.
WHAT: Travel, fitness and lifestyle blogger, founder of A Bikini A Day and Monday Swimwear.
TOTAL INSTAGRAM FOLLOWERS: 2.1 million.
5. @gypsea_lust
WHO: Lauren Bullen, @gypsea_lust.
WHAT: Travel and lifestyle blogger.
TOTAL INSTAGRAM FOLLOWERS: 2.1 million.
4. @gabbyepstein
WHO: Gabrielle Grace Epstein, @gabbyepstein.
WHAT: Fashion, travel and lifestyle blogger.
TOTAL INSTAGRAM FOLLOWERS: 2.3 million.
3. @tuulavintage
WHO: Jessica Stein, @tuulavintage.
WHAT: Travel, fashion and lifestyle blogger.
TOTAL INSTAGRAM FOLLOWERS: 2.3 million.
2. @tammyhembrow
WHO: Tammy Hembrow, @tammyhembrow.
WHAT: Fitness, health and style blogger.
TOTAL INSTAGRAM FOLLOWERS: 11.3 million.
1. @kayla_itsines
WHO: Kayla Itsines, @kayla_itsines.
WHAT: Fitness, health and lifestyle blogger, creator of the Bikini Body Guides.
TOTAL INSTAGRAM FOLLOWERS: 12.5 million.
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