Sofia Richie Grainge’s beauty routine is one we’ll always pay attention to. Whether it’s a tutorial for a sleek bun or a vibey video showing her doing her makeup, we will watch it.
In a recent “Beauty Secrets” video with British Vogue, there was one product that she used that made us pause. Specifically, her mascara. “This is not an ad,” she insists, before explaining exactly why the affordable Maybelline Lash Sensational Lengthening Mascara is the only one she’ll use.
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“I’ve tried every mascara,” she says in the video. “I don’t know what is wrong with me, but this is the only mascara that works for me. Otherwise, I look insane, and my mascara’s running down my face constantly. This stays on all day, all night, doesn’t run.”
She elaborates, explaining that the mascara is perfect for everyday wear. “What I really like about this mascara is that it’s never clumpy,” Richie Grainge explains. “It just keeps your lashes looking somewhat natural while making them darker.”
Her loyalty makes sense, not just because it sounds like she’s had a tough time finding her perfect formulation. Lash Sensational’s inky black base is beloved for its ability to remain flexible as it dries, and the fanning brush has been designed to separate and lift even the finest lashes without clumping. The result is a soft, wide-awake finish — nothing too dramatic, yet unmistakably polished, just as she describes.
Thankfully, unlike many celeb-endorsed beauty products, this precise mascara is available to shop in Australia. While prices fluctuate, it’s typically available for between $20 and $25 from Chemist Warehouse, Priceline, and supermarkets, making it a delightfully affordable option.
Maybelline Lash Sensational Lengthening Mascara, $20.99
Complete the look with the rest of Richie Grainge’s beauty staples — like a swipe of clear brow gel and radiant cream blush across the cheek — for a casual yet refined makeup look.
Finding a mascara that stays on all day and night and doesn’t end up halfway down your face by lunchtime is no small feat, so we’ll definitely be stocking up on this bargain buy.
